Social Media Strategic Plan

People use social media sites such as Facebook, Twitter, Instagram, SnapChat and LinkedIn to connect with one another, learn about what is happening in the world in real time, and discover trends faster than ever. For businesses, having a social media strategic plan will help them to better reach active users in their target audience in an effective manner. Gone are the days of running an ad on Facebook and hoping users will click links in a post. Now, social media influencers with thousands or millions of followers are a key strategy for selling products and creating trends through endorsing products in posts. Social interactions about products, which can happen with groups such as SnapChat users, have redefined how to market to key demographics.

Marketers need to have a defined strategy as they navigate the rapidly changing social media landscape, political polarization on popular social media sites, and the constant changing of social media sites. This app for Social Media Strategic Plan will help social media marketers define a strategy by conducting a SWOT analysis, determining measurable goals on various social media channels, and building a plan with measurable goals and defined objectives.

This helpful app can be used to inform a social media marketing campaign through a process of strategy and planning for social platforms involved with mass communication. As a business, use this communication planning tool to boost engagement across social media channels and increase social media followers. Drive online conversations and best engage followers through informed, strategic planning using this app.